No-ad, two-serve experiment
The first formal tournament with a no-ad, two-serve format was held October 20-21 at the six-court Apple Club in New York City, where Doug Russell was the pro. This was a non-ranking Men’s Doubles Open that reflected a direct APTA response to requests from many for a trial of two new dimensions.
For some time players had wanted to see how tournament play would be affected by giving the server two tries rather than the traditional one. They were also intrigued with the implications of having the first point after deuce determine who won the game.
Some of the participants liked one or another of the options and several quickly saw that the changes could heighten interest in the sport for the new player, the spectator, and even potential sponsors. The two-serve proposal proved more popular than the no-ad format, but on balance, there was not enough enthusiasm to warrant any changes of this magnitude to the game.
Source: Platform Tennis News (October)