Bulletworks launches “Advantage Paddle Courts” – growth eyed in Southeast and West

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Source: Platform Tennis Magazine, Vol. 9, Issue 1, October, 2007

Bullet and Jacki Brown, owners of BulletWorks Platform Tennis, are pleased to announce the formation of Advantage Paddle Courts. The new entity was created to market ground level courts in Regions VI and VII. The first official Advantage court was installed this spring in Napa Valley, California.

“We see tremendous growth potential for the sport in the Southeast and West,” says Bullet Brown. “There are tens of thousands of active seniors in these areas who have never heard of platform tennis. We plan to introduce targeted groups to the sport and position our product as a smart recreational amenity for their home or community.”

BulletWorks, Inc. operates out of a 5,000 square foot manufacturing space in Rutland, Vermont. Currently, in response to limited market demand for new courts from the existing platform tennis community, BulletWorks manufactures 10-20 courts a year. “We could easily produce 80-100 Advantage courts a year,” says Brown. “We hope to get to that point within the next few years.”

The Browns are focusing efforts on ground level court construction for a number of reasons – one being that they are a lot less expensive for the buyer than traditional platform tennis courts. An Advantage Paddle Court is basically a standard platform tennis court superstructure installed on a concrete pad. By eliminating the heavy, expensive aluminum deck, the price drops significantly – for the purchaser of one court it can mean a $20,000 savings. That cost differential makes the discretionary purchase more realistic for many potential clients. [enlarge image to read full story]