Passport Scotch sponsorship
Philip E. Beekman, President of Joseph E. Seagram & Sons, Inc., announced that Calvert Distillers Co. & Passport Scotch would be the sponsors of a tour for men and women during the 1977-78 season, offering prize money of over $140,000.
In October, the Seagram Building on Park Avenue in New York City held two days of matches. Platform tennis enthusiasts in the New York metropolitan area were encouraged to stop by and watch the top teams in action.
Source: Paddle Talk, Vol. 3 No. 1 (September-October)