Hertz supports the weekend player
The APTA established the relationship with Hertz to stimulate interest in the “Amateur” regional circuit of tournaments that had been conceived as competitive opportunities for the “weekend player.” The Hertz Corporation, the largest vehicle rental and leasing company in the world, agreed with the APTA that these players deserve support.
The agreement called for Hertz sponsorship of the four Regional Championships and the Presidents’ Cup. Prize money was not a part of this tour, but the cost of the trophies for the Regional Championships was to be underwritten by the Hertz Corporation. In addition, travel expenses for the regional teams to the Presidents’ Cup, as well as a reception honoring all former APTA Presidents, would also be paid for by Hertz.