A2Z acquires the assets of Marcraft Recreation Corporation

Dave Kjeldsen, founder of A2Z (later renamed Viking Athletics), with his familiar horned hat and cigar
Dave Kjeldsen, founder of A2Z (later renamed Viking Athletics), with his familiar horned hat and cigar
Source: Platform Tennis News, Spring 1995

There was a new/old “player” in the manufacturing ranks of the platform world. A2Z, headed by President David Kjeldsen, had transformed itself from Marcraft ‘s largest retail distributor into a manufacturer/wholesaler of platform equipment, by purchasing the assets of Marcraft Recreation Corporation’s domestic platform tennis division in April 1995.

At the time Marcraft was just a paddle manufacturer. They had been a ball manufacturer for a while in the 1970s (Big M yellow and red balls) but had stopped production and had become a reseller of the game’s dominant ball, Hedstom’s Vittert V30.

When Hedstrom sold their ball manufacturing business to Wilson – see Wilson Acquires Hedstrom Ball Business – this created an issue for A2Z (renamed Viking Athletics in 1996) as Wilson refused to allow them to continue selling the V30 ball as they were now a competitor in the paddle market. This forced A2Z to develop their own ball