APTA introduces Platform Tennis News (PTN)

First edition of PTN, October 1979
First edition of PTN, October 1979

The October Issue carried the announcement: “We’re pleased to introduce PLATFORM TENNIS NEWS, another element in the APTA’s expanded communications program.”

This development had come about because the arrangement with Paddle World had not worked out as Paddle World was facing financial difficulties that precluded them from publishing enough issues each year to satisfy APTA needs – see APTA Newsletter merges with Paddle World magazine

PTN was aimed at getting pertinent information as quickly as possible to APTA members—tournament write-ups and results, updates on APTA Board actions that affected the current season, and policy decisions on national tournaments, equipment, and rules. Compared with its companion, Platform Tennis, PTN would have a shorter cycle from copy deadline to mail delivery, and short, punchy articles.

Passport Scotch decided to underwrite PTN, because “we realize there is a need for a sense of immediacy and community in the sport,” Martin H. Bart, president of Calvert Distillers, a division of Joseph E. Seagram & Sons, noted. “We’re delighted to help through Platform Tennis News. And we believe this newsletter will be useful in strengthening the bonds between the regions.”

Source: Platform Tennis News (October), Minutes of APTA Executive Committee August 22 and 23, 1979