One of the best seasons in years, but APTA was facing financial difficulties as sponsorship declined

The lead article in the January edition of Platform Tennis was on the large turnouts for regional tournaments.

The Westchester (Rye) Invitational put a 64 team cap on the number of entries to keep it manageable.

Despite this the Minutes of the APTA Executive Committee of February 9, 1981 reflected the struggle the APTA was having with dwindling sponsorship and the crisis this was having on Tournament play and the APTA’s bottom line. The forecast for 1981 was for a $11,903 loss. [Also see APTA 1981 Annual Meeting Minutes>]

The European licensee for R.J. Reilly Company hosts a tour

To kick off the 1980-’81 season, 15 couples combined platform tennis with a sightseeing tour in Europe. Bellfires, the European licensee for R.J. Reilly Company, sponsored the October event.

The players were on the road for eleven days, wheeling around Europe on a luxury bus. Starting in Paris, the couples played platform tennis indoors and toured the sights. Then the bus took them to the Mediterranean coast, near Perpignan, where two courts had been built. Then, on to Switzerland to compete on the highest courts in Europe (with a little skiing on the side), and to visit Basel where there were courts in town.

Source: Platform Tennis News, April 1980

League play is vital to the game

The APTA worked hard to develop league play around the country. The November issue of Platform Tennis News carried an article on how to build a successful program.

“This fall, literally thousands of men and women are absorbed in what has to be the most vital part of paddle: league play. To get a league going, it takes three ingredients: commitment to the sport, organizational ability, and energy.”

The article went on to provide detailed advice for those building a league.

Source: Platform Tennis, November 1980

The professional era begins to decline

Sponsorship by companies like Tribuno Wine, Passport Scotch, and Vat 69 Gold that fueled more than five years of “money tournaments” began to dry up. Sponsors realized the sport was somewhat limited in its exposure and appeal.

Conflict loomed within the small community of platform tennis players about whether to preserve the sport by keeping it amateur, or offering money to attract the highest level of talent. Having just experienced several years of professional tour events, the trend reversed to embrace amateur play.

Bill Pearce, VP of Coca-Cola Bottling Company of New York, presents past president Bob Kingsbury and the APTA with the Robert Sticker platform tennis painting

Robert Sticker painting presented to the APTA

A highlight of the Annual Meeting, held in New York City in June, was a special presentation by William Pearce of a platform tennis painting by artist Robert Sticker.

Pearce, Vice-President of Coca-Cola Bottling Company of New York (CCBNY), explained that in 1976 CCBNY’s President and avid platform tennis enthusiast, Charles Millard had commissioned Sticker to paint a platform tennis scene at Fox Meadow Club. Prints of that oil painting were then given to winners of the tour, which was sponsored by the CCBNY subsidiary Tribuno Wines. Through the generosity of CCBNY, the APTA was able to offer a limited number of these color prints to its members.

Source: Platform Tennis, September 1980

Vittert Sports supports Juniors

Some 240 juniors received top-caliber instruction in the fall of 1979 at four New Jersey clinics. Two more junior clinics were scheduled for early 1980 before the paddle season ended.

Linda Wolf is a TV Super Star.

Linda Wolf on ABC’s “Super Stars”

Following in Hilary Hilton Marold’s footsteps top-ranked player, Linda Wolf, represented platform tennis on ABC TV’s “Super Stars”. She finished in sixth place and made more money than she did playing paddle!

Indoor platform tennis

The first indoor event was the 64-team New Canaan Men’s Invitational on February 2-3.

For the first time in APTA history, from the quarterfinals on, the rounds were played indoors, in the New Canaan High School gymnasium.

The R.J. Reilly Company installed a temporary Reillx-surfaced court with an aluminum superstructure.

Carte Blanche sponsors President’s Cup

The regional championship circuit and its prestigious playoff, the President’s Cup, had a new sponsor. It was Carte Blanche, the international credit card for sportsmen, sportswomen, and all people committed to staying fit.

For the third year, the top regional players competed within their respective regions for the chance to vie for the President’s Cup. A regional player, by APTA definition, was any player not ranked nationally after the previous season.

Source: Platform Tennis, January 1980

Hilary Hilton Marold (left) and Yvonne Hackenberg after winning 1980 Women's Nationals.

Third Annual Manufacturers Hanover Invitational

The team of Hilary Hilton, of Glen Ellyn, IL, and Yvonne Hackenberg, of Kalamazoo, MI, defeated Kit Knight, of Oyster Bay, NY, and Mimi Raney, of New York City, by scores of 6-2, 7-5, to win the Third Annual Manufacturers Hanover Platform Tennis Invitational.

The event, organized by Iris Langdon of Promotion Plus Sports and held February 9-10, took place at the Apple Platform Tennis Club in New York City. It offered a $6,000 purse, with Hilton and Hackenberg splitting the $2,000 first-place share.

Source: Platform Tennis, March 1980