APTA develops model platform tennis program

Calls for help on broadening the game’s acceptance prompted the APTA to develop a “How to” manual. The Rowayton, CT experience in selling platform tennis was converted into an official APTA publication.

The November 1979 issue, of Platform Tennis had described Rowayton’s serve-and-volley approach to the problem of declining participation. Players in the Connecticut community had come to realize that, for a variety of reasons, no one could afford to be complacent any longer about the sport’s ability to sell itself. Rather, it had to be aggressively and intelligently promoted.

Source: Platform Tennis, November 1979 & January 1980